In the ever-changing world of SEO, one thing remains constant—high-quality backlinks are essential for achieving and maintaining strong search rankings. Two of the most effective strategies for earning these backlinks are Digital PR and resource link building. When executed well, they can generate significant brand visibility, referral traffic, and domain authority. Partnering with a trusted link building marketplace like Adxom ensures these strategies are implemented with maximum impact.
What Is Digital PR in Link Building?
Digital PR is the practice of using public relations techniques to secure high-quality backlinks from authoritative websites. Instead of traditional press releases, Digital PR focuses on content that’s newsworthy, data-driven, or uniquely valuable—content that journalists, bloggers, and influencers want to share.
Examples include:
- Publishing industry research or trend reports.
- Creating interactive tools or calculators.
- Producing viral infographics or videos.
- Commenting on trending topics with expert insights.
As Search Engine Journal highlights, Digital PR campaigns can produce powerful “earned” backlinks that Google values highly because they’re editorially placed and highly relevant.
What Is Resource Link Building?
Resource link building is a strategy where you create or promote valuable resources—such as guides, toolkits, glossaries, or data hubs—that others in your industry will want to reference and link to.
For example:
- An in-depth “Ultimate Guide” to a specific industry topic.
- A free, useful tool or downloadable template.
- A curated list of top resources in your field.
Because these resources provide ongoing value, they can earn backlinks naturally over time, making them an excellent long-term SEO asset.
How Adxom Combines Digital PR & Resource Link Building
As a leading link building marketplace, Adxom takes a strategic approach to both Digital PR and resource link building by:
- Identifying High-Authority Opportunities – Connecting with relevant publishers, journalists, and influencers.
- Creating Share-Worthy Assets – Developing unique content or tools that naturally attract backlinks.
- Leveraging Outreach Expertise – Crafting personalised pitches to secure placements on reputable sites.
- Monitoring & Optimising – Tracking backlink performance and refining strategies for maximum ROI.
By combining these two approaches, Adxom not only drives SEO gains but also boosts brand visibility across trusted platforms.
Why This Approach Works
- Editorial Trust – Backlinks are earned, not bought, making them more valuable to search engines.
- Evergreen Benefits – Resource links can continue to attract backlinks for years.
- Brand Authority – Digital PR elevates your brand as a thought leader in your industry.
Final Thoughts
In modern SEO, Digital PR and resource link building are among the most effective ways to earn high-quality backlinks. With the expertise of a skilled link building marketplace like Adxom, these strategies can work together to boost rankings, drive organic traffic, and strengthen your brand’s reputation.
If you want backlinks that deliver both immediate visibility and long-term value, pairing Digital PR with resource-focused content is the way forward—and Adxom can make it happen.
